Never Forgotten Robinson

Never Forgotten Robinson Apparel was created to honor our fallen warriors — and especially my father, SPC Michael Scott Robinson.

He was killed on April 14, 1994, in a tragic friendly fire incident over Iraq involving two UH-60 Black Hawk helicopters. He died alongside 25 others that day, and the loss shook our family and the families of every brave soul on board.

Before becoming a Black Hawk crew chief, my father served in the 82nd Airborne, 1/504th A/Company. He was only 23. I was just 3 years old.

Now I’m 33, with children of my own — and while they’ll never meet him in person, I’m doing everything I can to make sure they know who he was, what he stood for, and how much pride we have in his sacrifice.

This brand is about keeping his memory alive, not just for our family — but for his friends, his brothers-in-arms, and for anyone who wants to carry the legacy of a loved one forward.

It’s also become something more:

A way to tell the stories of other families.

That’s why we offer custom tribute tees — so others can wear the pride, the pain, and the love that never fades.

Thank you for stopping by.

Thank you for remembering.

And thank you for helping us keep these stories alive — one shirt at a time.

— Chris Robinson